“Email has an ability many channels don’t: creating valuable, personal touches –at scale” – David Newman
Curious about Email Marketing in 2021?
A digital marketing strategy that includes sending emails and building relationships with prospects is called email marketing. Email marketing in 2021 is the most scientific and economical way of converting prospects into customers and first-time buyers into consumers. It is the most reliable tool to generate a loyal customer base.
If you are looking for the best tools to engage with potential customers directly, build solitary relationships, and boost sales, this is it.The primary objective of email marketing is to keep your target demographic hooked with value-based engaging content.
This blog is for those who are ready to commit to email marketing as a powerful strategy that drives revenues.
5 reasons to start your email marketing campaigns today!
Now that you know what email marketing is, let us get into why email marketing is so important.
Reasons email marketing should be the top priority for your online business.
1. Effective communication channel:
We all receive emails daily and almost 95% of the population check their mailbox daily for certain updates. Thus this makes it clear that email marketing is one of the best communication channels preferred by the audience. You can communicate with the person directly one on one. The trick of the trade lies in buying your clients’ Inbox time’
2. Your secret powerful tool:
A person who has an exhaustive list of truly interested customers is sitting on a goldmine. . Those leads cannot be taken away from you, unlike other platforms, where your competitors maybe spying on your work. It is personal and helps you to segment your audience into lists. You can therefore send a tailored message that resonates with them and adds value.
3. Save a dime, earn some big bucks :
Email marketing allows marketers to reach their target audience at negligible costs. For startups and small-scale businesses with a fixed budget, this is the cheapest method & most effective to reach their potential customers.
4. Hit’s the bull eye :
Email marketing is transactional as it helps to drive traffic to your websites and gives people a chance to act. Click, Forward, Reply, Subscribe are certain calls to action that drive better leads.
5. Measure ROI in real-time :
Email marketing allows people to measure and track details about their mails sent to an audience. For instance – which link was clicked, who subscribed, who unsubscribed. It gives a clear picture of what works for you, and what needs to be changed.
If you see your personal experience; do you know anyone without an email address? Probably not, right? People these days receive thousands of messages by mail. Ever wondered why would Amazon, Flipkart, and such popular portals invest so much in email marketing? The answer is simple because it works! Therefore, connecting with your target audience in a personalized manner makes it the best tool for marketing.
When is the right time to use email marketing in your business?
Everyone is normally confused when to use email marketing, let’s dissect this bit :
When you want to Build relationships:
When you want to build personalized relations with your audience, email marketing is the best tool to put into action.
When you want Brand awareness
when you talk about small businesses or startups or even big companies, everyone needs to keep create awareness, and email suits them best.
When you want to Promote product/content
When you launch something new, email marketing is the best to reach potential customers in your list and keep them updated.
When you want to Generating leads
Enticing subscribers for sharing personal information in return for valuable content helps generate leads.
When you are on a fixed budget
when you have a fixed budget existing the only cheapest way to communicate with the audience is email marketing.
Types of the email you should know about :
After knowing the basics of email marketing, let’s understand the types of emails.
Transactional email:
Sent from customer service team these further include:Receipts, Invoice, log-in credentials, billing notifications, cancellation request.
Relational email:
Weekly newsletters, content emails, product updates, anything that is meant to nurture a relationship with subscribers.
Promotional email :
Drive urgent leads and sales, often written in the voice of whoever your figurehead is.
Tools for email marketing ;
So far, we understood the basics of email marketing and why is it important but now we need to tie the ribbon tight to see the requirements needed for email marketing.
Email marketing allows businesses to reach out to their potential customers through the most time tested channels.
Hubspot marketing:
This platform is beyond email marketing to streamline organizations and track leads of campaigns.
WIX shoutout :
Especially for small businesses that simple ways to build and share newsletters and customize email designs.
Zoho campaign :
Designed to track, send emails especially for small-scale businesses.
Mailchimp:
Best suited email marketing tool for product or campaign launch of businesses.
Sendinblue email:
The best solution for transactional emails and marketing campaigns.
Engage bay :
Preferred for sales, marketing, and service solutions by the businesses.
Mailgun:
Built specially for developers. So these are some necessary tools for email marketing.
Types of marketing campaigns :
While talking about email marketing, knowing the right campaigns is also necessary.
Welcome emails :
Welcomes your subscribers and manages expectations for future emails.
Engagement emails :
Helps drive sales and leads to reach your marketing goal.
Ascension emails :
Helps drive sales and subscription activities.
Segmentation emails :
Best suited for specialized offers and engagement
Re-engagement emails:
Re-engages subscribers who haven’t either seen your emails or engaged for a while.
Therefore email marketing is the most crucial tool of content marketing and the most powerful one too. It is a marketing channel we can use to build authentic relationships with local people. Tanith Content Writing delivers content that revolutionizes brand awareness of your business with its best services. Tanith content writing is a leading email marketing agency in Mumbai for businesses that help you scale your revenues.
If you liked this blog, you may also like The Ultimate 2021 Content Marketing Guidebook for Entrepreneurs.